Chippy & Weathered Victorian English Advertising Paste Pots for J Sainsburys

1930s antique Meredith Drew glass shop counter advertising display jar

This is a listing for one of the rarer shaped antique Victorian J Sainsbury’s shallow bloater paste pots. A total of two are available to choose from.

These ironstone English advertising pots were handmade to be sold containing food products in the J Sainsbury’s grocers shops. Sainsbury’s still exists and is now one of the top supermarkets in the UK, although bloater paste has now been rebranded!

The pots all feature the same black transfer print advertising their bloater paste. As most jars were discarded with common waste at the time, they often have discoloration and chips. However, this adds to their charm as highly decorative, weathered and chippy pieces.

These examples were recently recovered from a Victorian dump. And these pots certainly show evidence of this in their heavily stained and worn patina. Both these pots are ideal for someone who likes their English advertising pots worn and weathered! Their aged features add to their character, and would make a unique talking point amongst a white ironstone or English advertising pot collection. They also make excellent small serving dishes. I personally use these for olives, butter, cream and jam (the possibilities are endless…)

LEFT POT: As well as being stained from years underground, this pot also appears to have fire and burn damage to the front which has damaged the glaze. This has left a very dark, worn patina. In spite of this, the logo can still be seen and the pot is still very usable as well. The back is cleaner, but there are odd patches of discoloration and crazing all over.


Height, 5.5cm; Width, 6.5cm

UK delivery included, international delivery £13.00 maximum for one pot.




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